Community Resources
AI-enabled GTM tooling
The SaaS and software we use to run go-to-market and revenue operations — prospecting, outbound, CRM, automation, signals, and the infrastructure underneath.
Prospecting & Data
Find and enrich the right accounts and contacts.
Apollo
Prospecting database and enrichment with 275M+ contacts and built-in sequencing.
Clay
Spreadsheet-style enrichment and automation that chains 100+ data providers and AI.
Sales Navigator
Advanced search, lead lists, and buying signals layered on top of LinkedIn.
Outbound & Email
Sequencing, sending, and deliverability.
Instantly
Cold email at scale — unlimited inboxes, warmup, and deliverability tooling.
La Growth Machine
Multichannel outbound across LinkedIn, email, and X in one sequence — with enrichment and a unified inbox.
lemlist
Multichannel outbound — email, LinkedIn, and calls — with personalization.
Signals & Intent
Buying signals, intent data, and community.
Analytics & Tracking
Measure what happens and send it back to your ad platforms.
Paid Media
The ad platforms we plan, build and optimise in.
LinkedIn Ads
B2B advertising on LinkedIn: company and job-title targeting, matched audiences, Lead Gen Forms and the Conversions API.
Google Ads
Search, Performance Max, YouTube and Display advertising.
Google Ads Editor
Free desktop app for making bulk changes to Google Ads accounts, offline and in reviewable batches.
CRM
Systems of record for revenue.
Automation & Workflow
Orchestration and no-code automation.
Zapier
No-code automation connecting 6,000+ apps with triggers and actions.
n8n
Fair-code workflow automation with 400+ integrations and native AI agent nodes — self-host or cloud.
Make
Visual automation for complex, multi-step scenarios.
Customer.io
Behavioral messaging and lifecycle automation across email, push, and SMS.
Unipile
Unified API for LinkedIn, email, and messaging to power outbound agents and sync.
Slack
Team chat. In GTM workflows it carries alerts: new signals, hot leads and approvals.
Claude Code
Anthropic
Anthropic's agentic coding tool. Runs agents and skills from the terminal that research, sort and draft across your GTM stack.
Granola
Granola
AI notepad for meetings that captures transcripts and notes without a bot joining the call.
Notion
Notion
Workspace for docs, wikis and task databases; often the home of process maps and SOPs.
Dev & Infrastructure
The platforms we build and ship on.
Vercel
Frontend cloud for deploying Next.js and modern web apps with preview deploys.
Linear
Issue tracking and project management for high-velocity product teams.
Sentry
Error tracking and performance monitoring across your stack.
PostHog
Open-source product analytics, session replay, feature flags, and experiments.
Sanity
Headless CMS with a real-time content lake and a customizable studio.
Neon
Serverless Postgres with branching for dev and preview workflows.
1Password
1Password
Password and secrets manager; keeps API keys and service credentials out of files and repositories.
GitHub
GitHub (Microsoft)
Code hosting and version control; the home of a company OS repository with its rules, skills and knowledge files.