Results
What Agent-Led Growth looks like in practice.
These aren't case studies about AI tools. They're about GTM systems that got redesigned — and what happened to revenue when they did.
60+
B2B clients
€60M+
Pipeline generated
50%
CPL reduction (best case)
150
Founders enrolled in 3 months
Case studies
Three systems. Three results.
Cost-per-lead cut in half through agent-optimised paid acquisition
“Ryzo rebuilt our paid acquisition from the ground up. The CPL dropped 50% and we finally have attribution that connects ad spend to actual investors.”
Lies Schoenaerts, Marketing Director, Carbon Equity
10% conversion rate from cold outreach. Zero full-time SDRs.
“Ryzo built an outbound system that scaled our founder recruitment without scaling our team. We enrolled 150 founders in the programme with no additional headcount.”
Constantijn van Oranje, Ambassador, Techleap
+29% conversion rate uplift from full-funnel GTM redesign
“The team redesigned our entire funnel — paid, email, CRO. The numbers moved in a way we hadn't seen in two years. And they stayed moved.”
Joren Wouters, Head of Growth, Shiftbase
How we measure
We measure what matters: pipeline and revenue.
Every engagement is measured against the same question: did this move pipeline?
Not sessions. Not impressions. Not open rates. Pipeline, CPL, conversion rate, and closed revenue. We build the attribution infrastructure to track these from the start — because if you can't measure it, you can't improve it.
The case studies above are typical of what happens when Agent-Led Growth is designed and installed properly. The specific numbers vary. The direction — down for CPL, up for conversion and pipeline — does not.
Want results like these in your GTM?
We take on a limited number of new clients each quarter. Apply for a free Revenue Audit to see if we're a fit — and what the numbers could look like.