Results
What Agent-Led Growth looks like in practice.
These aren't case studies about AI tools. They're about GTM systems that got redesigned — and what happened to revenue when they did.
60+
B2B clients
€60M+
Pipeline generated
50%
CPL reduction (best case)
150
Founders enrolled in 3 months
Case studies
How we grew Our Customers
Real outcomes from companies that replaced their SaaS overhead with systems that work. No vanity metrics — just pipeline, savings, and speed.
Cost-per-lead cut in half through agent-optimised paid acquisition
“Ryzo rebuilt our paid acquisition from the ground up. The CPL dropped 50% and we finally have attribution that connects ad spend to actual investors.”
Gijs Hoonhout, Co-founder, Carbon Equity
10% conversion rate from cold outreach. Zero full-time SDRs.
“Ryzo built an outbound system that scaled our founder recruitment without scaling our team. We enrolled 150 founders in the programme with no additional headcount.”
George Fischer-Wilson, Head of Marketing, Techleap
+29% conversion rate uplift from full-funnel GTM redesign
“The team redesigned our entire funnel — paid, email, CRO. The numbers moved in a way we hadn't seen in two years. And they stayed moved.”
Anthony Smits, Senior Product Marketing Manager, Shiftbase
How we measure
We measure what matters: pipeline and revenue.
Every engagement is measured against the same question: did this move pipeline?
Not sessions. Not impressions. Not open rates. Pipeline, CPL, conversion rate, and closed revenue. We build the attribution infrastructure to track these from the start — because if you can't measure it, you can't improve it.
The case studies above are typical of what happens when Agent-Led Growth is designed and installed properly. The specific numbers vary. The direction — down for CPL, up for conversion and pipeline — does not.
Want results like these in your GTM?
We take on a limited number of new clients each quarter. Apply for a free Revenue Audit to see if we're a fit — and what the numbers could look like.
Continue with Ryzo? Your audit fee is credited to the engagement — you only pay once.