About Ryzo
We coined Agent-Led Growth. Now we install it.
Ryzo was founded on the belief that B2B SaaS companies don't need more headcount — they need a GTM system designed for the agent era.
The thesis
The era of hiring-to-grow is ending.
For the last decade, B2B growth meant hiring more people. More SDRs, more ops, more analysts. The best companies just hired smarter people than their competitors.
That era is ending.
The companies that will outgrow their markets over the next five years won't do it by hiring more — they'll do it by designing better systems. Systems where AI agents handle the high-volume, repeatable, time-sensitive work that currently consumes your team's bandwidth, and humans focus on what actually requires human judgment: relationships, strategy, and closing.
This is Agent-Led Growth.
Agent-Led Growth is not "using AI tools." Every company is using AI tools. It's something harder: architecting your entire GTM motion around agents as first-class participants, not bolt-ons. We map the system. We deploy the agents. We keep it operating.
Pascal van Steen
Founder, Ryzo Revenue Operations
Pascal has spent 7 years building and scaling GTM systems for European B2B tech companies — from first traction to Series A and beyond.
Before Ryzo, he co-founded Spike Ventures and managed €60M+ in combined pipeline across 60+ clients. He doesn't do generic strategy decks. He builds systems that generate revenue.
Ryzo sits at the intersection of two capabilities that almost never exist in the same team: deep GTM expertise and AI ops execution. Most growth teams have the first. Most AI consultants have the second. Neither alone gets you to Agent-Led Growth. We bring both.
HubSpot Certified
Solutions Partner
Google Ads Specialist
B2B & SaaS
60+ B2B clients
Across Europe
€60M+ pipeline
Generated for clients
7 years
Building GTM systems
60+
B2B clients across Europe
€60M+
Pipeline generated
3 layers
Map. Deploy. Operate.
Why most teams can't do this alone
Two capabilities. Neither alone is enough.
Agent-Led Growth requires two capabilities that almost never exist in the same team.
The first is deep GTM expertise — knowing what the revenue system needs to do: what a good lead looks like, how pipeline stages should map to reality, where deals stall, what signals actually matter. This is the domain of experienced GTM practitioners, not generalists.
The second is AI ops execution — knowing how to build, instruct, evaluate, and maintain agents that can reliably operate inside a real business context. Not prompt engineering. Not tool configuration. Agents designed into the revenue motion from the ground up.
Most RevOps teams have the first. Most AI consultants have the second. Neither alone gets you to Agent-Led Growth. Ryzo sits at the intersection — and we've built the playbook to prove it.
Ready to design your Agent-Led Growth system?
We take on a limited number of new clients each quarter. Apply for a free Revenue Audit to see if we're a fit.