PerformanceOS · open source

Our paid-ads operating system, open source

Fourteen skills across Google, Meta, and LinkedIn — platform playbooks plus copywriting, tracking, optimization, testing, bidding, and reporting. The paid-media system we run for clients, MIT-licensed and installable in one command. Run it yourself, or have us run it for you.

/plugin install performance-os@ryzo

Why it's open source

The paid-media playbook, in the open

PerformanceOS is the actual paid-media system we run for clients — fourteen skills across Google, Meta, and LinkedIn, from platform execution to copywriting, tracking, optimization, testing, bidding, and reporting. Markdown-native, forkable, version-controlled.

We open-sourced it because media-buying knowledge compounds in the open: no lock-in, no black box. Install it from the ryzo marketplace and run it on your own ad accounts — or have us run it for you.

What's inside

Fourteen skills across every channel

One router skill (paid-ads) sends every request to the right platform or capability skill. The other thirteen split into four groups:

Platform Execution

Build and manage campaigns natively on each platform: Search/PMax/Demand Gen/Display/YouTube on Google, Advantage+ on Meta, sponsored content and lead-gen forms on LinkedIn.

google-adsmeta-adslinkedin-ads

Copy, Creative & Targeting

Write platform-adapted headlines with AIDA/PAS frameworks, plan creative refresh cadence for Performance Max and Advantage+, and build the audience segments campaigns actually target.

ad-copywritingcreative-strategyaudience-targeting

Bidding, Budget & Optimization

Choose manual vs. smart bidding and set defensible thresholds, pace spend across campaigns, apply kill/scale rules as performance data comes in, and validate every change with a real test before scaling it.

bidding-strategybudget-pacingcampaign-optimizationab-testing

Tracking, Audit & Reporting

Set up enhanced conversions and consent-safe measurement, run structured health checks across tracking, structure, and spend, and generate the client-facing reports without the manual pull.

conversion-trackingcampaign-auditreporting

14

Skills across Google, Meta & LinkedIn

10

Capability skills — copy to reporting

1

Command to install from the marketplace

MIT

Licensed — fork it for your own ad accounts

Prefer we run it for you?

Install PerformanceOS yourself, or have Ryzo run your paid media on it. Start with an audit of your ad operations and spend — credited to your engagement if you continue.

Book an audit →

Continue with Ryzo? Your audit fee is credited to the engagement — you only pay once.