Channel Expertise
Google Ads, agent-augmented
Most B2B accounts waste 36% of their Google Ads budget on clicks with zero conversion potential. We audit, restructure, and deploy AI agents that continuously optimize your campaigns — so every euro works harder.
How we audit your Google Ads setup
We analyze your account across six critical dimensions. Most accounts we audit have at least three structural issues silently draining budget — from misconfigured conversion tracking to broad match keywords generating irrelevant clicks.
Conversion tracking
We verify your GA4/GTM setup, check for duplicate tags, validate attribution windows, and assess whether you're tracking real business outcomes or vanity metrics.
Campaign structure
We evaluate your campaign architecture against your funnel stages. Are branded, non-branded, and competitor campaigns properly separated? Is your budget allocation aligned with where conversions actually happen?
Keyword quality
We audit match types, search term reports, and negative keyword lists. A single unchecked broad match keyword can waste six figures annually.
Wasted spend analysis
We map every click path to conversion potential. In enterprise B2B accounts, 36% of spend typically goes to zero-conversion clicks. We find exactly where the leaks are.
Ad extensions and assets
We check sitelinks, callouts, structured snippets, and image extensions for completeness and relevance. Missing assets mean lower Quality Scores and higher CPCs.
Bidding strategy
We assess whether your bidding approach matches your data maturity. Accounts with fewer than 30 monthly conversions often perform worse on automated bidding.
AI-augmented improvement
Our ALG system deploys specialized agents that continuously monitor and optimize your Google Ads performance. Rather than monthly manual reviews, you get real-time intelligence acting on your account.
Automated bid optimization
Our agents monitor auction-level signals and adjust bids based on conversion probability, time-of-day patterns, and competitive pressure — reacting faster than any manual process.
Negative keyword mining
An always-on agent scans search term reports daily, identifies irrelevant queries before they accumulate spend, and surfaces emerging opportunities your competitors miss.
Ad copy rotation and testing
AI-generated ad variations are continuously tested against your top performers. The system retires underperformers automatically and scales winners across campaigns.
Landing page alignment
We ensure message match between ad copy and landing pages, monitor post-click behavior, and flag pages where bounce rates signal a disconnect.
What we track
3.7x
Target ROAS
Industry avg: declining YoY
< 15%
Wasted spend ratio
B2B avg: 36%
> 7
Quality Score
Saves 16-50% per click
14%
Conv. lift from AI Max
At similar CPA
How we report
You get full visibility into what's happening with your Google Ads spend — no black-box dashboards, no vanity metrics.
- Weekly performance snapshots with spend, conversions, CPA, and ROAS by campaign — delivered to your inbox or Slack
- Monthly strategic reviews covering keyword trends, competitive shifts, and budget reallocation recommendations
- Real-time alerts when agent actions are triggered — bid changes, paused keywords, or budget pacing anomalies
What the research says
WordStream, 2025
B2B services CPL averages $103.54 — among the highest of all industries tracked, with 65% of verticals still seeing improved conversion rates despite rising costs.
View source →GrowthSpree, 2026
Audit of 43 enterprise B2B accounts ($31.2M spend) found 36.1% of total spend goes to zero-conversion clicks.
View source →Google / Search Engine Journal, 2025
AI Max Search campaigns deliver 14% more conversions at similar CPA, signaling that configuration quality now matters more than manual bidding skill.
View source →Get your free Google Ads audit
We'll analyze your account across all six dimensions and show you exactly where budget is leaking — no strings attached.