Channel Expertise
LinkedIn Ads, agent-augmented
LinkedIn drives 80% of B2B social leads, but most accounts overspend on the wrong audiences. We audit your targeting, creative, and conversion setup — then deploy agents that keep your campaigns sharp.
How we audit your LinkedIn Ads setup
LinkedIn's B2B targeting is powerful but easy to misconfigure. We see accounts routinely wasting budget on audiences that are either too broad or too narrow, with creative fatigue going undetected for weeks.
Audience targeting architecture
LinkedIn only recognizes about 30% of job titles since they're free-form fields. We rebuild your targeting around Job Function + Seniority as the base layer, then validate audience sizes are in the 50K-300K sweet spot.
Creative fatigue detection
When CTR drops below 0.40% or frequency exceeds 2.5x on cold audiences, your creative is exhausted. We check your campaigns for fatigue signals and assess whether you're running enough variants.
Lead Gen Forms vs. website conversions
LGFs convert at 3x the rate of landing pages, but SQL rates can be 20-40% lower. We analyze which approach is generating better pipeline for your specific offer type.
Budget pacing and allocation
B2B SaaS companies concentrate 30% of LinkedIn spend in Q4. We assess whether your budget distribution matches your pipeline goals across the full year.
Conversion tracking (CAPI)
Brands using LinkedIn's Conversions API see 20% lower CPA and 31% more attributed conversions. We check whether you're running CAPI and if your attribution is capturing the full picture.
AI-augmented improvement
LinkedIn's B2B audience is high-intent but expensive to reach. Our ALG system ensures every impression counts by automating the optimization work that most teams do quarterly at best.
Audience testing agents
Systematic A/B testing of targeting combinations — function vs. seniority vs. industry stacks — with automatic budget shifts toward the segments generating pipeline, not just leads.
Creative refresh cadence
Our agents monitor frequency and engagement decay to trigger creative rotation before fatigue sets in. New variants are queued and launched automatically on a 3-4 week cycle.
ABM layering
For enterprise targets, we layer Matched Audiences with intent signals to focus spend on accounts showing buying behavior — not just fitting the ICP on paper.
Retargeting sequences
Multi-stage retargeting across LinkedIn ad formats, moving prospects from awareness to consideration to conversion based on engagement signals.
What we track
$65-125
Target CPL range
By industry vertical
> 0.65%
CTR benchmark
Platform avg: 0.52%
14-18%
MQL-to-SQL rate
From LinkedIn leads
113%
LinkedIn ROAS
Highest of all ad networks
How we report
We track what matters for pipeline, not just LinkedIn platform metrics.
- Weekly reports comparing LinkedIn platform CPL against CRM-recorded MQL and pipeline CPL
- Monthly creative performance reviews with fatigue scoring, format comparison, and next-cycle recommendations
- Quarterly audience intelligence reports covering targeting effectiveness and competitive share of voice
What the research says
LinkedIn / Ipsos, 2025
94% of B2B marketers agree trust is the primary deal driver — brands combining video with creator content are 2.2x more likely to be trusted.
View source →Dreamdata, 2025
LinkedIn Ads deliver 113% ROAS — highest of all major ad networks — with cost per company influenced 25% lower than Google Search.
View source →HockeyStack Labs, 2025
Analysis of $28M in LinkedIn spend across 70+ B2B SaaS companies shows platform-reported CPL is a misleading proxy for actual business impact.
View source →Get your free LinkedIn Ads audit
We'll assess your targeting architecture, creative health, and conversion setup — and show you where LinkedIn budget is being wasted.